ABBW: A Wondrous Event for Beauty Bloggers

WHEW! Where do I start?? On Saturday 24th and Sunday 25th of September 2011, 85 beauty bloggers from all across Australia joined forces to unite for the first-ever Australian Beauty Blogger Weekend (ABBW).

What: ABBW is the brainchild of beauty bloggers Kimmi of The Plastic Diaries from NSW, and Jacie of You’ve Got Nail from VIC. Both bloggers are very active in the blogging community and are always there to lend a helping hand. ‘

Why: After attending the event, I was intrigued to know how it all came about. “Embarassingly enough, the genesis of ABBW involves cheap cask wine and Twitter chat”, explains Jacie. “A group of Melbourne bloggers started talking about going to IMATS together. From there it snowballed into a 'Hey, if we're getting 30 beauty bloggers to Sydney, let's make it special'.”

Kimmi added, “Jacie and I had always wanted to do something to bring the Australian beauty blogging community together. I guess a little drunk courage was required to get things really moving!”

“This event is the first of its kind in Australia”, Jacie told Pink Diva Beauty. We brought together 85 beauty bloggers from all over the country to participate in a two day event of content building, beauty loving and friendship making. The ABBW reflects the ongoing and upwards evolution of beauty blogging in this country.” She told us of how the beauty blogging community has grown dramatically in the past few years. “I remember, when you could count the beauty bloggers on one, or maybe two hands.”

Maxted Thomas Beauty Blogger Event 2010